Media consulting

Since 2004, I have formed part of the team of consulters of La Máquina de Ideas, one of the leading media consulting companies in Latin America. I participated in a total of ten projects. I addressed workshops, participated in staff selection processes, launched new products (such as newspapers Lai, La Marea and ElD), reformed supplements and classic products like the dailies El Bravo and El Debate (both in Mexico) or El Norte and El Tiempo (Ecuador). Nowadays, I am involved in the whole reform of El Debate (paper, web, TV and multimedia), in Culiacán, México.
El Tiempo El Debate El D El Norte La I El Bravo